La startup Prenomics, especializada en analítica de datos aplicada a negocio, recibió ayer el primer premio en la categoría de Liderazgo en transformación digital de la intralogística, durante los galardones Smart Logistics & Packaging Awards 2022.

El premio al Liderazgo y transformación digital de la intralogística reconoce los avances tecnológicos y digitales que está impulsando Prenomics para lograr un aumento de la productividad y una mejora de la metodología de trabajo en el sector de la intralogística. Las empresas DSV Solutions Spain SAU y A-SAFE España – RackEye resultaron finalistas en esta misma categoría.

El certamen Smart Logistics & Packaging Awards 2022 premia el trabajo, el liderazgo y la transformación de aquellas empresas que apuestan por la innovación en los sectores del packaging y la intralogística, enfocándose en las áreas de soluciones de procesos, fabricación e impresión para toda la cadena de suministro. Este certamen se enmarca dentro del congreso PICK&PACK 2022, dedicado a la innovación, transformación digital y tendencias del sector del packaging y la intralogística, que se ha celebrado en Madrid del 8 al 10 de febrero.

Prenomics también participó ayer en el Start-Up Forum, junto a otras nueve empresas emergentes. Este foro es una iniciativa de La Salle Technova Barcelona, que se centra en la búsqueda de proyectos disruptivos que impacten en el futuro del packaging y la intralogística.

Prenomics está impulsando al sector industrial, del packaging y la intralogística con soluciones analíticas implicadas a lo largo de toda la cadena de abastecimiento. Sus proyectos abarcan des de la compra de materias primas y almacenaje con soluciones de análisis de proveedores y stock óptimo, hasta la producción y distribución con soluciones de optimización productiva y análisis de eficacia de las agencias de distribución.

InnoIT Consulting & French Tech Barcelona are delighted to invite you to our Meetup on Monday February 28th at 18h30:

Mobile Product Strategy. “Mobile Product strategy learnings from Free Now, Glovo & ManoMano» (Presential Event)

Due to the Mobile World Congress, we wanted to celebrate this kind of topic with 3 great speakers from FreeNow, Glovo and ManoMano.

We invite you to join and share with us. This meetup is addressed to the Product Mobile community and to all the entrepreneurs, managers that are currently crafting their mobile strategy.

WHEN: Monday February 28th at 18h30 (1h meetup & 1,5h networking)
WHERE: “Aticco Co-Working Bogatell » Calle de Pallars, 108, 08018 Barcelona
Language: English.
We have a capacity limit: max 80 people

Content

TALK #1 «Impacts & learnings from the integration of mobile apps in our existing Tech product»
By Julie Colin, Head of Product @ ManoMano

A bit more than 2 years ago, we decided to develop our own Mobile Apps. It was a really bold decision as it had an impact on our Product organization, on our whole internal Tech ecosystem and even on the Customer Journey, but still it was a great move.
In this presentation, I’ll be pleased to share why, all the generated learnings and finally some key best practices to successfully launch Mobile Apps.
This talk is addressed to tech companies that are currently designing their Mobile App strategy. This is also a call for joining the discussion to all teams that have already experienced this situation.

TALK #2 by Marta ROS, Director of Product (Supply) at FREE NOW (linkedin.com/in/martarosurrutia)
FreeNow is halfway through the journey of going from a feature factory to a dual-track approach by building real empowered product teams.
I will explain where are we today and the key steps we are taking.

TALK #3 «Balancing business requirements and tech scalability in mobile Apps»
By Roldan GALAN, Staff Software Engineer at GLOVO (linkedin.com/in/rolgalan)
Every startup begins iterating quickly a MVP and building as many features as possible, introducing lots of tech debt. While this is really needed at the beginning stage to validate the product, once it start expanding it needs to consolidate with a scalable architecture and engineering practices that will allow the company to grow up to the moon.
How do you keep delivering fast in a really competitive market without compromising the quality of the product?
How do you ensure teams autonomy as you build a team 10x larger? In this talk we will discuss the learnings applied to the Glovo mobile app during the last 4 years of fast growth.

See you there!
InnoIT Team & French Tech Barcelona

A lot of debate has arisen in the recent era of cloud computing. One of the main concerns is the choice between public, private or hybrid cloud strategy. There is no one option better than the other, but there are business drivers for each. However, generally speaking, the advantages of the hybrid cloud outweigh the private and public as it has the common benefits of both. This is especially the case for a business’s disaster recovery plan or DR plan.

However, disaster recovery plans are rarely the principal driver – although it should be. Recent studies have shown that the top reason for adopting the hybrid cloud model is principally to lower the total cost of ownership (TCO). Nonetheless, in this article, we’ll make the case that the crucial advantage of the hybrid cloud is the disaster recovery capabilities it provides. 

Read the full article about disaster recovery plan best practices: 

https://blog.outvise.com/disaster-recovery-plan-hybrid-cloud-essential/ 

Need to hire a disaster recovery expert? Book a free trial of our platform: https://try.outvise.com/book-demo-of-outvise-platform 

• Somos consultora acreditada por ACCIÓ en Conceptualización y diseño de productos y Marketing, ventas y canales digitales.
• Tras 15 años en consultoría aprendiendo de los consumidores con marcas y agencias hemos dividido nuestro framework de planificación en porciones que atacan objetivos muy concretos. Cada porción es una pieza «PRE», especialmente adecuada para startups y pymes, que responde a una cuestión estratégica.

With the MWC and the 4YFN just around the corner, we saw a great opportunity to bring back the in-person Spark Meetups and explain the Qbeast technology to the public! So we prepared a talk for Wednesday, 23rd of February.

Abstract:

The Big Data ecosystem moves towards a Data Lakehouse architecture. The best of Data Lake and Data Warehouses is combined to offer a needed metadata management layer to the storage. At Qbeast, we are pushing forward to build data solutions for everyone, and recently we launched the Qbeast Format: an Open Source extension for Data Lakehouse with support for multi-dimensional indexing and sampling.

It’s based on Delta Lake and it’s available for Apache Spark, so if you are an enthusiast and want to play around with lakehouse architecture, you are welcome to give it a try before we explain the insights https://github.com/Qbeast-io/qbeast-spark .

In the talk we are going to explain our experience building the technology: what are the advantages of a Data Lakehouse, what are the technical challenges that we faced on the development, and what are the benefits that Qbeast can bring to the Big Data and the open source ecosystem.

When: 

Wednesday, 23rd of February

7:00pm

Agenda:

7:00 pm – Opening

7:15 pm – Introduction and updates of the Spark Barcelona Meetup

7:30pm – Talk

8:30pm – Food & Drinks 

Location:

Attico Verdaguer

C/ de Provença, 339, 08037 Barcelona

Since it’s a presential event and we need to keep track of attendees, please register in the link below 🙂 

https://www.meetup.com/Spark-Barcelona/events/283887202/

See you there!

¿De qué hablan los CEOs y CMOs? Worldcom, la red internacional de agencias independientes de PR, ha publicado los resultados de su Índice de Confianza (WCI, por sus siglas en inglés), el primer estudio de mercado global «vivo» impulsado por la IA que rastrea los temas que más de 80.000 CEOs y CMOs comentan online. Los últimos resultados del índice muestran que la diversidad, la equidad y la inclusión, así como la retención del talento, registran el mayor compromiso de los líderes en diciembre.

Concretamente, la diversidad, equidad y inclusión (DEI) fue el tema del que más hablaron los líderes empresariales en diciembre de 2021. La retención del talento tuvo el segundo nivel más alto de atención en el Monitor de Compromiso de Worldcom, pero vio el segundo mayor descenso en la confianza de los líderes desde noviembre – un 1,33% menos – mostrando un descenso continuo desde septiembre.

Es hora de llevar a cabo una campaña de comunicación interna proactiva

El enfoque de los líderes en la DEI y en la retención del talento pone de manifiesto la necesidad de que los líderes tengan una política completamente transparente sobre cómo tratan a su gente, y seguridad en que el comportamiento de todos los líderes y directivos la respalda. Los expertos de Worldcom recomiendan una campaña de comunicación interna proactiva que se centre en dar vida al propósito de la organización para todos los empleados.

El análisis realizado muestra que el propósito compartido es un importante impulsor de la lealtad y el rendimiento empresarial. Por ejemplo, las empresas en las que los empleados puntúan el propósito con más de 75 sobre 100, experimentan una retención 4 veces mayor que las empresas en las que la puntuación es inferior a 50.

Es hora de proporcionar actualizaciones claras sobre el enfoque de la organización respecto al trabajo híbrido, la salud mental y el bienestar de los empleados

En diciembre, el interés de los líderes empresariales por los empleados aumentó en comparación con noviembre. Pero este aumento oculta otros cambios relacionados con cuestiones específicas de los empleados. Por ejemplo, la confianza en la salud mental y el bienestar de los empleados experimentó el cuarto mayor aumento desde noviembre (un 1,04% más). Esto puede deberse a que un mayor número de organizaciones están volviendo a los estilos de trabajo anteriores a la pandemia. Sin embargo, la confianza en el trabajo híbrido y flexible experimentó la mayor caída de confianza desde el mes anterior (un 1,71% menos). Además, el rápido aumento de Omicron y el impacto que ha tenido en los patrones de trabajo aumentan la presión sobre los empleados que buscan más certidumbre en sus vidas.

Es hora de revisar las estrategias globales de comunicación para que las marcas puedan rendir al máximo en todos los territorios en los que están representadas

La economía, y por tanto el aspecto comercial de la gestión de un negocio, experimentó un ligero aumento en la atención de los líderes. Esto fue acompañado por un aumento de la confianza en la gestión de los clientes. El nivel de compromiso con los acuerdos comerciales globales y los aranceles también aumentó, casi tres veces más desde noviembre. Esto indica que los líderes están empezando a adoptar una perspectiva más internacional mientras se preparan para volver a ciertos niveles de normalidad.

Más información sobre este estudio en la web de la agencia de comunicación LF CHANNEL: https://lfchannel.com/lideres-empresariales/

It’s been another record year for eCommerce in Europe and around the world. Online sales are continuing to rise everywhere, driven by significant levels of growth, demonstrating how the increase in online purchases was not only a need in response to the lockdowns imposed in 2020, but has now become a consumer habit. More and more companies are focusing on online sales and, in many cases, they are also opening up to foreign markets. Despite all the challenges faced by eCommerce companies over the past year and all the changes they have had to deal with, the future of the industry appears to be cross-border.
Why should a business invest in cross-border eCommerce today?

The statistics on eCommerce around the world and the prospects for growth

According to data from the Statista report E-commerce in the European Union released in October 2021, by 2025 eCommerce in Europe will be worth as much as 569 billion dollars, more than 504 billion euros.
A very interesting prospect for all those companies which are investing, or would like to invest, in online sales and in the development of their own eCommerce channels.
Obviously, not all European countries have reacted in the same way; for example, the most frequent eCommerce users are the Irish, but it’s been the British who have spent the most, with an average of €1,020 per person per year, almost twice as much as the Italians, at €674. It was the Poles who spent the least, at just €456.
There’s also some interesting data from the US, where an eCommerce volume growth of over 16% is expected by 2022, reaching a value of 1.06 trillion dollars.
Globally, it is expected to reach 4 trillion dollars by 2027 (3.54 trillion euros) for B2C online sales alone, while B2B sales will reach 19 trillion dollars (16.83 trillion euros) by 2026.
With such a scenario, it’s clear that the best eCommerce opportunities come from sales in other countries, and this is what companies are aiming for to increase their catchment area and, therefore, their profits.

People who buy online are becoming more demanding, aware and sustainable

The audience of online consumers has expanded considerably, to include users of all ages and types. We can see that today, people who buy online have become more aware and demanding. Before finishing their purchase, they check offers in the various online shops and read reviews of the product, as well as reviews of the portal selling it. Something which is also essential to them before they complete their purchase is having certain guarantees, like being able to return the product in exchange for the total amount spent; expedited, traceable and, ideally free shipping; and being able to get assistance from someone from the selling company if there is a problem with the order. Attention to the sustainability of the product or the seller is also increasing – for 8 out of 10 consumers it affects their choice of whether or not to buy a product, and 6 out of 10 want to change their consumption habits to reduce their CO2 footprint.

eCommerce sales opportunities in other countries for companies

Obviously, by increasing the number of destination countries, the number of potential customers increases. Although it’s obvious that each market has its own peculiar characteristics and its own consumption habits, some products can be equally attractive to users who are geographically very distant from one another. So the opportunity to sell online to other countries represents a great chance to see the company’s profits grow, and opening up to new markets can provide inputs to improve one’s offer. In fact, interacting more with customers can provide important information to help improve the products or services offered. Carrying out periodic customer surveys helps to identify the strengths and weaknesses of your business, so that you can improve. Furthermore, selling on international markets allows retailers to plan and balance sales across multiple markets, distributing the risks and, if one of the markets experiences difficulty, to move towards more profitable markets, reducing the risk of unsold stock. In addition, by opening up to other markets, we may find that the best eCommerce opportunities come from foreign countries.

Challenges and news in cross-border eCommerce management in 2022

Deciding to open online sales to markets beyond national borders is something that can increase profits but, if it is not done with the right preparation, it can represent a risk for the company. First, it’s imperative that you know the rules and taxes of each individual country. Since 2021, changes have also been introduced within the countries of the European Union, including a new VAT regulation, without forgetting that now Brexit has come into force, the UK should be considered a non-EU country.  Of course, the sale of cross-border online products is also subject to these provisions, just like brick-and-mortar stores. Also, from 1st January, the World Customs Organisation (WCO) has introduced major changes in the way importers and exporters have to assign HS codes to many of their products. 370 new codes have been introduced and 100 have been removed. If you don’t align with the new Harmonised System, which affects over 200 countries around the world, you’re at risk of having your package held up at customs for a long time. The speed of delivery and compliance with the established delivery date is an essential condition to retain a customer and ensure that they order from us again. Around the world, every day, about 3,248 parcels are shipped per second, and if you don’t want to risk getting lost in this large network or run into bureaucratic hitches or delivery delays, it’s essential to be able to count on a trusted and tested logistics network, or better still on warehouses located throughout the area of interest.

Should you open up your eCommerce to other countries or not?

In light of the issues mentioned above, there is no doubt: focusing on cross-border eCommerce is a choice that will allow your company to grow and your profits to increase significantly. As is easy to guess, by increasing the number of sales countries, not only does the number of customers increase, but so does the amount of bureaucracy and the number of rules which we need to be aware of, and failure to comply with which can lead us to incur significant penalties. There are really a lot of challenges faced by e-commerce companies, and many which await them, but this, however, shouldn’t make us give up, since it’s enough to be supported by professionals who are able to guide our actions and advise us on the best choice.

PONTI & PARTNERS, en colaboración con Secpho, ofrece   asesoramiento continuado en protección y defensa de patentes, marcas y diseños enfocado a diferentes campos de la industria deeptech.

Un viernes al mes, de 10h a 11h, en formato consultorio virtual, diferentes expertos de PONTI irán pasando por la Sala Ponti de secpholand para atender dudas sobre redacción, tramitación y defensa de activos de Propiedad Industrial e Intelectual en diferentes campos. No será un formato de presentaciones, sino que los expertos estarán en directo a la disposición de los visitantes de la Sala PONTI de la plataforma virtual secpholand.

El próximo viernes 4 de marzo tendrá lugar la siguiente sesión enfocada al campo de la Ingeniería, en particular, de la ingeniería industrial, a cargo de Diana Mariné, Agente de la Propiedad Industrial y Agente de Patentes Europeas, quien estará prestando asesoramiento a los interesados que entren en la Sala PONTI.

Para una mejor atención de las consultas, se ruega inscripción previa.

Eeste martes 8 de febrero se ha publicado en el Boletín Oficial del Estado (BOE) las bases de la nueva convocatoria de ayudas NEOTEC Mujeres Emprendedoras.

Las características más relevantes de la ayuda son las que se indican a continuación:

• Beneficiarios: Pequeñas empresas innovadoras lideradas por mujeres, constituidas como máximo en los tres años anteriores a la fecha de cierre del plazo de presentación de solicitudes de ayuda a la presente convocatoria.
• La financiación concedida tendrá los siguientes límites: Con carácter general se podrá financiar hasta el 70% del presupuesto elegible de la actuación, con un importe máximo de subvención de 250.000 euros por entidad beneficiaria. La actuación deberá tener un presupuesto financiable mínimo de 175.000 euros.
• Plazo de presentación: 17 de febrero – 19 de abril de 2022 a las 12h.
• Incompatible con otra ayuda NEOTEC.

Adicionalmente, os adjuntamos el link con el articulo en nuestra página web Ayuda | Neotec Mujeres Emprendedoras | MoneyOak Spain

Si necesitas ayuda para solicitar la subvención puedes ponerte en contacto con nosotros en contacto@moneyoak.com.