En 2020, la industria de los creadores de contenidos generó más de 104.000 millones de dólares en todo el mundo. Trabajar con estos perfiles puede ayudar a un negocio a llegar a una gran comunidad de influencia, normalmente centrada en un campo de interés concreto. Además, los influencers adaptarán el mensaje de la marca para que encajen en su audiencia, evitando que parezca meramente publicitario.

¿Te has planteado alguna vez trabajar con influencers pero no sabes cómo seleccionar los mejores perfiles para tu empresa?

Te dejamos dos ideas clave para seleccionar el perfil de influencer perfecto para tu empresa:

• Mejor calidad que cantidad. Esta es la regla más importante ya que nos encontramos con perfiles que, aunque alcancen un gran volumen de seguidores, no aportan valor a su audiencia y esta es mera espectadora de la cuenta, sin sentirse identificada con los valores del perfil.
• Alineados con los valores. ¿Tenemos en cuenta los valores de los trabajadores cuando estamos en un proceso de selección de personal? Seguro que sí. Por ese motivo, es de vital importancia tener en mente que los influencers son un miembro más de la compañía. Se trata de personas que posicionarán como representantes de nuestra empresa y, en consecuencia, transmitirán nuestros ideales, preocupaciones y valores. La elección va más allá de ver si encaja en el presupuesto, tiene una comunidad suficientemente grande o, simplemente, nos gustan sus fotografías. Debemos indagar un poco más, ver sus últimas publicaciones, hacer un análisis del contenido que ha publicado hasta el momento para conocerle en profundidad. Su comunidad en las redes sociales actúa como un grupo de amigos y los suelen conocer muy bien. Por ese motivo, podrán ver si tu compañía o producto encaja y se lo comprarían como si fuese la recomendación de un íntimo amigo.

Si te interesa profundizar en este tema, puedes seguir leyendo aquí: https://lfchannel.com/encontrar-influencers-para-tu-empresa/

La Escuela Europea de Microcirugía Reconstructiva, RMEs, se ha unido a GooApps ® para desarrollar una web app. Esta plataforma se encarga de ofrecer servicios de e learning sobre el sector médico y sanitario.

La innovadora web app, disponible para móviles y navegadores, ofrece grandes facilidades para la formación avanzada en microcirugía.

España vive la reactivación de un sector clave para su economía, después de atravesar dos años desafiantes. A su vez, la industria pasa por un período de profunda transformación para entregar a los viajeros experiencias más digitales, personalizadas y únicas. ¿Cómo puede la tecnología ayudar al resurgimiento del turismo?

The story of a partnership that reveals an innovative business strategy meant to be for eXplorins

We focus on building connections, finding contacts, and establishing networks. We know the spark that drives the change is to team up. So we spread the creative vibe, knowing we attract the right tribe.

eXplorins was not founded on an idea, but instead, it grew from the roots of the surrounding living cultural environment. The rich cultural context is not only our inspiring muse. It is a dynamic resource, a bunch of creative stimuli, a human treasure of arts and technology that helps us co-create and deliver hybrid and immersive cultural experiences.

If it is neither competition nor cooperation: what makes eXplorins’ business strategy so innovative?

eXplorins realized that if you want your ideas to just shine, you compete. If you want your ideas to be helpful, you cooperate. But if you want your ideas to work out bringing benefits to you, your partners and the local community, then you embrace the coopetition strategy.

What is Coopetition strategy?

It can be easily explained by describing the relationship that exists between Indian rhinos and Mynas (a bird specie). Their unspoken deal is based on the logic of giving and receiving for their own good and for the equilibrium of the ecosystem. Mynas save rhinos from parasites while assuring themselves a food source. Likewise, eXplorins finds its mates, joining efforts, competencies and visions to create authentic cultural experiences that produce sustainable triple impact locally.

The coopetition strategy doesn’t affect the ability of a company to position well in the market. Not even converts a company into an ONG, sacrificing its profits, compromising its image or bargaining power. On the other hand, it is a new way of approaching business that prioritizes the quality and consistency of the results gained. eXplorins’ success is measured on the ability to multiply positive impacts in situ. So the more opportunities arise to accomplish this goal, the better for eXplorins and for the local community.

The coopetition strategy applied to a real case: the “Enter to WIN” story

WindingTree (WIN): a company that rethinks the accommodation booking system by removing the intermediaries between a traveller and a hotelier through the use os WEB3. WIN allows local communities to capture the real value of the profits and strengthen their local brands without having to depreciate their cultural and economical value.

WIN and eXplorins met at the XDWeek 2022 in Cologne both invited as spetial speakers for Digital Tourism Think Tank. After the talk they saw an instant opportunity to collaborate.

Their objective was to do much more than simply communicate their disruptive ideas. They wanted to deliver to people an interactive cultural hybrid experience in Barcelona that could help both brands to:

1. Show what interactive cultural experiences mean to an international audience coming for the ETHBarceloan 2022.
2. Allow people to learn key concepts of the WIN world and WEB3 in a totally new way.

As a result, there comes eXplorins magic and “Enter to WIN” was created, and where:

1. We wanted to bring people to iconic places in Barcelona and share their secret stories in an interactive way.
2. We wanted visitors to imagine the past while experiencing the future.
3. And we definitely wanted them to feel part of this creative narration: real players in a hybrid game.

We challenged new talents to design and create 3D models and develop cultural experiences following eXplorins methodology. AR models are the keepers of knowledge and fun: they also host in fact our limited edition POAp created by PANOT.es which can be won by the users. As always, we capture the hidden and we bring it to light: letting people learning-by-playing.

Enter to Win is a metaphor, but it also is the moral of this story: if you want to encourage a new generation of conscious travelers, you can’t do it alone. It’s neither a “Go big, or go home” nor “a jar fills drop by drop”. Competition means that I win, if you win, cause we all win.

Para controlar y mejorar la eficiencia de la cadena de suministro los #software de #logística se convierten en los grande aliados de toda empresa. Pero, ¿sabemos cuáles son los software de logística?

Recuperamos un artículo donde te lo explicamos en detalle https://hedyla.com/cuales-son-los-software-de-logistica/

#SoftwareLogistica #AILogistics #LogisticSoftware #SupplyChain #Hedyla #LogisticsToTheNextLevel

In a post-Brexit Europe, selling online means facing a changing scenario and the risk of running into unpredicted obstacles

While Brexit has become an established element of the world we live in (it was initiated in 2016), the shockwaves it sent across Europe continue to affect and impact our daily lives. The UK has always been a big player in the international community of European countries and, therefore, reevaluating its relationship with the EU member states is incredibly complex.

Firstly, breaking down such well-built and deeply-rooted international relationships, which have united communities and markets across borders for a significant amount of time, is simply not feasible. Neither is it possible to ignore the situation and manage the movement of people and goods as though nothing has changed. Many UK e-commerce stores are used to selling cross-border to other European countries and, equally, Europeans regularly purchase from the UK, using marketplaces or directly to consumers. This strong link can be demonstrated by the fact that 48% of UK exports go to European countries. 

The consequences of this tricky situation have also had a significant impact on the world of online sales. So what are the main challenges when selling online from the UK to countries in Europe? 

A tricky situation

A number of factors are responsible for interrupting the ease of online sales from the UK to Europe. Less freedom of movement of goods is one of the main factors, although Brexit might not be completely to blame. It is hard to say with precision exactly what impact Brexit has had, due to the UK exiting the EU at a time when the COVID-19 pandemic broke out.

Legally speaking, although the Withdrawal Agreement set out to guarantee regulatory continuity, it is probable that both legislative systems will go their own way with time: increasing the points of distance and making new agreements necessary. Inevitably, this also has an effect bureaucratically, having a decisive impact on the fluidity of consumer-business relations.

As a result, it is necessary to identify how the ambiguity and cumbersome nature of the changed international scenario will take effect.

The VAT issue

VAT cannot be applied to products sold in Europe exactly as it is in the UK. Conversely, it has to be calculated according to the country of destination. As a result, the VAT net price must be declared in order for it to then be calculated and added to the price of the product at the time of sale. Until 2021, it was necessary to register in all the countries that sales were made in. However, this changed when the IOSS (Import One Stop Shop) was introduced, making the process easier by enabling sales in all European countries because of only having to register with one of the member states. With merchants being able to rely on marketplaces, the issue is even more straightforward, as they can also rely on the platform’s intermediation for the calculation and application of costs at the time of sale. 

Nevertheless, if a transaction is higher than the value of EUR 150, other regimes aside from the IOSS number come into place, such as DDP (Delivered Duty Paid) and DAP (Delivered at Place). With DDP, the seller takes on all taxes and charges. These costs, which cannot be charged in advance, must be charged at the time of sale. However, in the case of DAP, the additional costs and fees go to the buyer, who could incur unexpected expenses following the purchase. Although this can be advantageous to the seller, as they have little liability, it can affect customer loyalty in a negative way.

Consumer protection

European and British regulations are currently fairly aligned when it comes to product regulations – labelling, quality certificates, supply chain – and this may not change over time. The European Union is especially interested in consumer protection and UK merchants will need to to keep themselves up-to-date with any new rules and laws concerning this if they are looking to do cross-border e-commerce. The same goes for data protection, though on this front the legislative systems are currently quite compatible. As things currently stand, the General Data Protection Regulation (GDPR) has been incorporated into British law, but this does not mean that a regulatory gap will not arise later down the line.

Amazon

E-commerce companies using Amazon as an intermediary to sell their products is another matter entirely. This is not only illustrative of the current situation, but also an unavoidable practical problem, given that Amazon is Europe’s marketplace of reference and lots of transactions take place on its platform. The issue, on this occasion, is that Amazon is no longer going to manage the transport of goods across the border between Europe and the UK. The Fulfilled by Amazon (FBA) logistics service operating in Europe is not the same as the one that handles shipments in the UK anymore. Merchants selling cross-border will now be forced to deal directly with customs clearance, and then return to outsourcing the shipment to Amazon’s logistics.

Navigating uncharted waters

The future of cross-border e-commerce between the UK and European countries is uncertain. We are accustomed to selling and buying products as though shipping comes from within our own borders, and lots of UK merchants have a solid customer base in more than one European country. So as not to damage or break down such relations, a number of e-commerce retailers are looking to open locations in Europe. Whether you choose to adapt your business model to the new configuration of international business relations, or develop a strategy that could mean dividing the company – both will involve navigating unknown territory.

A key part of the issue is to have as clear and up-to-date an idea as possible of the regulations and tariffs you must adhere to, in order not to incur penalties or waste unnecessary energy. With this in mind, it is recommended that retailers use Merchants of Records such as Go Global Ecommerce, who are equipped to handle the more cumbersome and complex aspects of what is ultimately a risky and challenging scenario. This, in turn, stimulates a search for creative solutions and boosts expansion into other markets.

¿Quieres saber cómo administrar tu flota y sacarle el mayor provecho con un #TMS?

Hoy te lo explicamos en #Hedyla  https://hedyla.com/administrar-tu-flota-con-un-tms/https://lnkd.in/eWmiEPZD

Las empresas que utilizan el TMS de #Hedyla han conseguido #reducir hasta un 90% su tiempo dedicado a la #planificación y gestión administrativa de sus transportes

#AILogistics #LogisticsToTheNextLevel #blogHedyla

An increasing number of e-commerce businesses are making the leap into internationalisation. Clearly, a broader potential customer base of cross-border commerce equals numerous growth opportunities, but it also amounts to a series of complexities which can drastically increase the level of difficulty when navigating the transition. As markets multiply, so do the currencies, languages, and cultures one has to contend with, as well as regulatory and tax regimes if one does not want to incur penalties; all at the same time as trying to concentrate on the business itself. As off-putting as this may sound – the transition to cross-border commerce requires substantial economic and, crucially, organisational involvement in its various phases – there is a way to manage being a part of the international markets. In fact, joining forces with a third party such as a Merchant of Record, particularly where Europe and its complexities are concerned, has become the reference model for internationalisation.

What is a Merchant of Record (MoR) and what does it do?

A MoR is a legal entity that acts as an intermediary in transactions between an e-commerce seller and its customers. The MoR is responsible for merchant-client relations on many counts. Above all, it is fiscally and legally accountable for cross-border sales to end consumers worldwide. In this respect, the MoR looks after aspects such as payment options, opening and management of the brand’s VAT position, country-specific bureaucratic requirements, customs-related costs and their corresponding variables, tax compliance and legal advice. Additionally, it localises solutions and integrates all processes.

Merchant of Record, Seller of Record and Payment Service Provider

There are three distinct models, with progressively narrower scopes of competence. In reality, the Merchant of Record, Seller of Record and Payment Service Provider do not cross over with one another. The MoR is a retailer that takes full legal and fiscal responsibility for sales and is authorised to process payments: a real intermediary. Whereas the SoR helps process payments and taxes, but still acts on behalf of the brand. Lastly, the PSP is a third party that lets merchants collect payments, but does not intervene in any tax or legal transactions.

Why is a Merchant of Record necessary when expanding an e-commerce business internationally?

Usually, when expanding internationally, companies face various complexities which are made all the more complex the greater the scope of the expansion. Basically, the complexity is multiplied by the number of countries in question. As a result, many companies are hesitant about making the leap, and even more so if the business is an American one. A market as singular as the US is obviously an enormous market, but with only one currency, a somewhat cohesive culture, one or two main languages and a single legal and fiscal framework to take into account. In lots of other cases, the move to sell cross-border is rewarded with much smaller markets and figures than in the US. Europe is a key example of the challenges internationalisation brings with it. Although there are plenty of fantastic opportunities in some of the most prestigious markets in the world, it is also very complex management-wise because, in spite of a high degree of homogeneity, every country has its unique components. For this reason, the Merchant of Record is largely chosen by American companies looking to internationalise, as it assists them in all the important aspects.

A winning model: how it works

«The Merchant of Record is the preferred working model for American companies keen to sell in Europe. The MoR handles thousands of B2C sales to end customers and then the company issues a monthly B2B invoice to the MoR. In the meantime, all risks and complex procedures are in the hands of the MoR,” explains Simone De Ruosi, CEO of Go Global Ecommerce. Essentially, the Merchant of Record acts as a reseller, mediating the relationship between seller and customer. No commission is charged to the MoR for individual transactions, rather it is a fixed monthly payment. This means that companies, as De Ruosi adds, «can focus on the business itself – designing, developing and marketing their products – with a ‘borderless strategy’ mindset. The MoR is simply a business accelerator.” The business grows, delegates hard-to-manage responsibilities and streamlines processes, as it does not have to put time and expertise into managing, updating and localising legal and tax elements.

Is a MoR suitable for your company?

Undeniably, a MoR is beneficial to any e-commerce business wanting to position itself in the cross-border market. «It is beneficial for any kind of business to be free of complications and to avoid risks or allocating resources to activities that are not key to their business.» However, De Ruosi points out, «Highly regulated companies, such as those dealing with alcohol and electronics, can benefit even more.” These sectors encounter the more difficult aspects of internationalisation and are subject to more rigorous regulations; the very ones that hold nasty surprises for companies that have not taken action to prepare for such risks.

From the US to the rest of the world

These days a Merchant of Record is essential for American companies. Europe can seem a hostile environment from a US perspective, in a number of ways. For instance, there are far stricter consumer protection and privacy regulations, differing tax and legal frameworks, on top of numerous payment methods, taxes and customs fees. But managing international sales is not all outgoing items and obstacles. In fact, it can end up being an opportunity. “Ensuring fiscal and legal transparency, complying with the regulations in each country and localising check-outs has a positive impact on the shopping experience and on trust. All of this has been proved to increase conversion and return rates.” Similarly, “Legal risks are reduced to zero. The sales responsibility is on the MoR and the seller is only responsible for the products going to the MoR.”