WindowSight and VIDAA transform 30 million TVs worldwide into a gallery
Por WindowSight
30 Sep 2024
VIDAA Art now supports thousands of premium gallery pieces from WindowSight
WindowSight, a Catalan Startup, and VIDAA Announce Groundbreaking Partnership to Redefine TV as an Artistic and Cultural Hub
Barcelona, Atlanta – September 2024 – VIDAA, the fastest-growing Smart TV operating system powering over 30 million devices globally, partners with WindowSight, the catalan Startup member of Tech Barcelona, to revolutionize how art is consumed through television. This collaboration enables consumers to seamlessly transform their VIDAA-powered TVs into interactive digital galleries, making art more accessible than ever before.
VIDAA’s pre-installed gallery, VIDAA Art, replaces the traditional screensaver on a Smart TV, and will now feature curated collections from WindowSight, starting with works by renowned artists like Van Gogh, Johannes Vermeer, Klimt, and breathtaking photography from the Hubble and James Webb telescopes. The selection also includes captivating nature and wildlife photography from prominent figures such as National Geographic’s Tim Laman, Babak Tafreshi, Jim Richardson, and Arturo Rodriguez, whose work has appeared on the covers of the famous magazine in multiple countries on numerous occasions. More than 1,000 of these will be available to users free of charge.
The partnership coincides with the launch of Hisense’s CanvasTV, officially announced at IFA 2024, but the VIDAA Art solution through this collaboration offers an ever-expanding artistic repository on any VIDAA-powered Smart TV. The new VIDAA Art, powered by WindowSight, also allows customers the option to customize their gallery experience by selecting different frames for their art, customizing their order and even creating their own playlists.
Pol Rosset, CEO and co-founder of WindowSight, emphasized the significance of this development: «This partnership doesn’t just make art available; it integrates it into everyday life, making it easier than ever to surround yourself with culture and beauty. Studies show that regular engagement with art, even just 30-40 minutes a day, can improve mental well-being, enhance creativity, and boost cognitive function. This collaboration puts all of these benefits right into your living room.»
Guy Edri, CEO of VIDAA added. “Our philosophy has always been to be an open platform that works with amazing partners from across the world. WindowSight are experts in the field of fine arts and their expertise allowed us to create an amazing product that makes our customers truly feel like their home can be an art gallery. We are excited to be expanding on this partnership in the future,” he added.
With VIDAA OS built into over 30 million smart TVs worldwide, this partnership offers anyone an unprecedented way to engage with art and culture. By transforming their TV screens into moving galleries, users can enjoy a new art experience while teleworking, relaxing, or having dinner with friends.
About WindowSight
WindowSight, a startup from Barcelona, is redefining visual art and photography consumption with its vision of making visual culture as accessible as music and movies. The platform hosts over 15,000 curated artworks, blending classical masterpieces with modern art and photography, bringing the images and stories behind these works directly into homes and businesses worldwide. Its revenue model ensures fair compensation for its artist community.
WindowSight is now focused on closing its fundraising round to continue growing its platform, team and community, while advancing its integration with VIDAA.
About VIDAA
VIDAA is the fastest-growing TV operating system, powering over 30 million smart TVs globally. It provides users with a seamless, customizable interface that allows them to access a wide array of streaming services, apps, and now, premium art content through partnerships like this one with WindowSight. VIDAA OS is designed to offer an innovative and intuitive user experience.