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The boom of microinfluencers: a key relationship to connect with real audiences
Por lf channel
21 Ene 2026
In the world of digital marketing, the rules of the game are constantly changing. Large communication campaigns are no longer enough to capture the public’s attention and trust. Today, people look for voices that are close, authentic, and relatable. In a landscape saturated with messages and brands competing to stand out, microinfluencers bring a breath of authenticity and remind us of something essential: people trust other people.
Microinfluencers are content creators who do not need millions of followers to make an impact. Their strength lies in credibility, in the real connection they build day by day with small but loyal communities. That’s why more and more brands choose them to bring their launches to life and build closer, longer-lasting relationships. This trend reflects a need shared by many brands: returning to the essentials, honest conversations, and bonds built on trust, not just reach.
Incorporating microinfluencers into your communication and public relations campaign is not only a tactic but also an investment in long-term relationships. With planning, consistency, and proper measurement of results, these collaborations can become one of the most valuable assets for strengthening your brand’s reputation, engagement, and trust in the digital environment. Contact us to discover how we can help you effectively integrate micro-influencers into your strategy and create authentic connections with your audience.