• The jewelry company seeks to improve the customer experience and optimize its organizational efficiency, through technology and in collaboration with the digital and technological ecosystem of Barcelona.

Barcelona, January 20, 2025. –The jewelry company TOUS has joined Tech Barcelona as a Corporate Partner. This alliance will allow the company, with more than a century of history, to strengthen its commitment to innovation, working in contact with more than 1,400 members and 90 partners that are part of this technological and digital association of reference in Europe.

Digitalization and technological innovation are fundamental pillars in TOUS’ growth strategy, which will be driven by a high rate of investment, a firm commitment to specialized talent and collaboration with other technological players. The firm will focus on improving the customer experience through omnichannel and personalization, as well as optimizing organizational efficiency, improving production processes and the logistics chain.

Through this agreement, the company seeks to accelerate the implementation of advanced solutions in Artificial Intelligence, data analytics and immersive technologies. The development of algorithms for language and image processing, for example, already plays a crucial role in product recommendation and trend identification, solutions that have been key to the growth of the digital channel, which has gone from 9% to 23% of its business in four years.

Xavier Rebés, Digital & Innovation Director of TOUS, states that “innovation has been in the DNA of TOUS since its origins and is a transversal lever in the strategic plan for the coming years. In this sense, and convinced of the transformative power of alliances, we are particularly excited to join a benchmark entity such as Tech Barcelona and collaborate with the dynamic digital and innovation ecosystem in the city”.

For his part, Miguel Vicente, president of Tech Barcelona, highlights how “the digital and technological transformation process of TOUS, a historic company and ambassador of Barcelona in the world, can boost the competitiveness and modernization of consolidated industries, opening up new opportunities for growth”. Likewise, Miquel Martí, CEO of Tech Barcelona, adds that “this collaboration will contribute to the joint growth of the Barcelona ecosystem”.