12 January 2023 TB Members Calling


TB Members Calling #48 | Pere Rosales: “To lead is to be at the service of people, and not the other way round.”

12 January 2023 TB Members Calling

Leaders, Pere Rosales (Terrassa, 1966) has answers to your questions. After more than ten years specialising in leadership and innovation, including teaching at various universities and business schools, he is the CEO and founder of INUSUAL, a training and coaching company with a presence in Barcelona and Boston, expert in the development of innovation and leadership skills.

“Through a learning club, we prepare leaders, teams and organisations: big ones and those that think big.”.


TB: What is the purpose of your project?

PR: To prepare leaders who are aware of their ability to influence the world and are committed to creating a positive impact wherever they are.


TB: A good idea you have had.

PR: We created a professional community in 1997 for innovative people, which is still going strong. Today it is a learning club that proposes a new leadership model from which we serve individuals, teams and organisations that want to develop their own innovative capacity.


TB: A bad professional experience.

PR: Getting saturated by selling something I didn’t believe in and ending up surrounded by toxic people, who took away my sleep and eventually affected my personal environment. A period I remember with gratitude for everything I learned, but I wouldn’t go back to it for all the money in the world.


TB: The best advice you’ve ever been given.

PR: To lead is to be at the service of people, and not the other way round. Teresa of Calcutta summed it up very well in a phrase that I always keep in mind: “He who does not live to serve, does not serve to live”.


TB: A professional reference that inspires you.

PR: Simon Sinek, for his ability to convey complex ideas in a simple way. And his humanistic view of work. I like not only what he says, but how he says it.


TB: A technology that will shape the future.

PR: The whole AI movement that is bursting onto the market: ChatGPT, Midjourney, etc. Robots will take care of everything predictable and reproducible, while humans will take care of everything sensitive.


TB: What are you worried about?

PR: The dehumanisation of society. That we are unable to take advantage of technological advances without losing the essence of what makes us human. Technology is neither good nor bad, the use we make of it is. And that has more to do with leadership than with technology.


TB: A startup.

PR: Typeform. I love them and have been following them since they started. We are customers and heavy users of both Typeform and VideoAsk. I admire their minimalist approach and global positioning from Barcelona.


TB: A book to recommend.

PR: A classic, “How to win friends and influence people” by Dale Carnegie; and “Get Together” by Bailey Richardson, Kevin Huynth and Kai Elmer. Both deal with interpersonal relationships from two very different angles, but based on the same essence.


TB: A series or film or song that defines your moment in life.

PR: The first one that comes to mind is “Life is beautiful”. It seems to me to be a brutal lesson in a positive attitude in the face of adversity. The important thing is not what happens to us, but what we do with it for others.


TB: A recipe, a meal, a restaurant.

PR: Cooking is not my forte, but everyone who tastes my chips falls in love with them 🙂 My favourite meal is very simple: crispy toast with tomato and Iberian ham. My second favourite is bluefin tuna tataki, with whatever and wherever.


TB: A city, a journey.

PR: As a city, without a doubt New York, although I would never change it for Barcelona. The best trip of my life so far has been to visit French Polynesia, especially Bora Bora, a natural paradise where I wouldn’t mind spending the last days of my life.


TB: Where would you invest 100k?

PR: In INUSUAL to keep growing. I would focus it mainly on the development of the products we are already making, but it would allow us to save a lot of time.


TB: And a million euros?

PR: Exactly the same project, but with one million. In addition, I would accelerate business development in the USA from our company in Boston.


TB: If you were not an entrepreneur…

PR: I would not be me. I guess I would be an intrapreneur, or probably a board member of some company unusual enough to hire me.


TB: What is Tech Barcelona for you?

PR: An essential association to improve the entrepreneurial ecosystem of our city. From Barcelona, to the world. A vehicle for real change for all the people committed to putting and keeping Barcelona at the top of the list of innovative cities.