MundoSeat (Seat), YoLeoGas (Naturgy), Mediacoach (Mediapro)… are all creations of Roger Vilanou (Barcelona, 1979) who heads Doonamis, a leading app development company in Spain. With over 20 years in the IT sector, this computer engineer from UPC and UOC decided in 2010 to leave his job as a software development manager to live his own adventure as an entrepreneur. An adventure he has shared with more than 100 clients and thousands of users who rely on his apps every day.

TB: What is the purpose of your project?

RV: We put technology at the service of people through innovative solutions, using the potential of apps, and combining them with cutting-edge technologies such as AI.

TB: Where are you at and where do you see yourself in two years?

RV: I founded Doonamis in 2010 with two partners, and thanks to the constant effort and drive to excel, we are now a team of 30 people committed to helping companies create their innovative apps. We have important clients such as MotoGP, Baqueira Beret or the Real Club de Polo de Barcelona. Our goal is to grow organically, both nationally and internationally.

TB: A good idea.

RV: Leaving a demotivating job and creating my company.

TB: What is the biggest challenge you have faced?

RV: The beginnings of entrepreneurship are very challenging due to limited resources and fear of failure. This, undoubtedly, has been the biggest challenge. But the excitement of creating something that will be yours is enough motivation to overcome the obstacles and achieve your goals.

TB: The best advice you’ve been given.

RV: If you try hard and give it your all, you are not required to do more.

TB: A role model.

RV: I have many, such as Elon Musk. But my father, Conrad Vilanou, Professor of Pedagogy at the University of Barcelona, has been a role model for turning his hobby into his job.

TB: A technology that will shape the future.

RV: Without a doubt, Artificial Intelligence. It is already shaping the present.

TB: Face-to-face or remote?

RV: Both. The combination is the ideal balance.

TB: A startup or company.

RV: Tesla.

TB: What makes you disconnect?

RV: Running at six in the morning about 10km every 2 or 3 days.

TB: A book to recommend.

RV: “El libro negro del emprendedor: No digas que nunca te lo advirtieron”, by Fernando Trias de Bes.

TB: A series, movie or song that defines your moment in life.

RV: “Show must go on”, by Queen.

TB: A recipe, a restaurant.

RV: The ‘arroz negro del senyoret con calamares y gambas’, which is a regular on Sundays. And the restaurant ‘L’Home dels Nassos’, in the neighborhood of Sants.

TB: A place in the world.

RV: New York.

TB: Where would you invest 100k?

RV: In a new startup based on AI.

TB: If you were not an entrepreneur…

RV: I would like to be the innovation director of a company that is strongly committed to new technologies.

TB: What is Tech Barcelona for you?

RV: An excellent meeting point for all the actors that have an interest in the multiple technological initiatives of our beautiful city.