TB Members Calling #14 | Marta Recasens: “I would be an entrepreneur again and again”
CEO and co-founder of vadeCity, a start-up created in 2014 that develops smart urban mobility solutions. Architect and entrepreneur Marta Recasens defines herself as a “technocreative”. “On the one hand, I love technology and, on the other, creativity is in my DNA”.
TB: Why your project?
MR: I want to transform cities through mobility. Make them more sustainable and smarter.
TB: A good idea you have had.
MR: To invent the safest parking for bicycles and scooters, with the possibility of micro-vehicle charging.
TB: A bad professional experience.
MR: Closing a business project as an entrepreneur.
TB: The best advice you’ve ever been given.
MR: A ‘no’ now can become a ‘yes’ later on.
TB: An inspiration.
MR: Urban planning and urban furniture in cities must be modified to respond to more sustainable mobility.
TB: What are your concerns?
MR: Technology requires collaborative approaches, and not everyone is prepared to understand what this means.
TB: A startup.
MR: Red Points, a software developer that fights counterfeiting and piracy.
TB: A book to recommend.
MR: “Reinventing yourself“, by Mario Alonso Puig.
TB: A series, film or song that defines your moment in life.
MR: “The Pursuit of Happyness“, directed by Gabriele Muccino.
TB: A recipe, a meal, a restaurant.
MR: Restaurant La Balsa, in Barcelona. I also love chocolate.
TB: A city, a journey.
MR: The city of Helsinki. Or a trip to Japan.
TB: Where would you invest 100k?
MR: In robotics.
TB: What about one million euros?
MR: Of course, in mobility.
TB: If you weren’t an entrepreneur…
MR: I was born an entrepreneur and I would be one again and again.
TB: What is Tech Barcelona for you?
MR: The ideal innovation ecosystem to generate synergies, networking and talent.
Check out other TB Members Calling here.