Marta Recasens Alsina (Barcelona, 1969)

CEO and co-founder of vadeCity, a start-up created in 2014 that develops smart urban mobility solutions. Architect and entrepreneur Marta Recasens defines herself as a “technocreative”. “On the one hand, I love technology and, on the other, creativity is in my DNA”.

TB: Why your project?

MR: I want to transform cities through mobility. Make them more sustainable and smarter.

TB: A good idea you have had.

MR: To invent the safest parking for bicycles and scooters, with the possibility of micro-vehicle charging.

TB: A bad professional experience.

MR: Closing a business project as an entrepreneur.

TB: The best advice you’ve ever been given.

MR: A ‘no’ now can become a ‘yes’ later on.

TB: An inspiration.

MR: Urban planning and urban furniture in cities must be modified to respond to more sustainable mobility.

TB: What are your concerns?

MR: Technology requires collaborative approaches, and not everyone is prepared to understand what this means.

TB: A startup.

MR: Red Points, a software developer that fights counterfeiting and piracy.

TB: A book to recommend.

MR: “Reinventing yourself“, by Mario Alonso Puig.

TB: A series, film or song that defines your moment in life.

MR: “The Pursuit of Happyness“, directed by Gabriele Muccino.

TB: A recipe, a meal, a restaurant.

MR: Restaurant La Balsa, in Barcelona. I also love chocolate.

TB: A city, a journey.

MR: The city of Helsinki. Or a trip to Japan.

TB: Where would you invest 100k?

MR: In robotics.

TB: What about one million euros?

MR: Of course, in mobility.

TB: If you weren’t an entrepreneur…

MR: I was born an entrepreneur and I would be one again and again.

TB: What is Tech Barcelona for you?

MR: The ideal innovation ecosystem to generate synergies, networking and talent.

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