Deliveries, returns, stock, customs, taxes… These are just some of the challenges in the logistical maze many businesses face when trying to start selling their products online in international markets.

Esteban Hernández (Barcelona, 1970), CEO of Skynet Spain and a member of the company’s global board of directors, one of the largest courier networks in the world, helps e-retailers take the leap and navigate that maze, offering end-to-end support from the first shipment to managing stock in new markets.

With a master’s degree in Logistics Operations Management from ICIL, Esteban is also currently involved in training programs for Catalan businesses aiming to scale and expand internationally.

TB: What’s the goal of your project?

EH: To help Barcelona-based companies scale their businesses internationally through cross-border B2C shipping.

TB: Where is the company right now, and what do you envision in two years?

EH: Cross-border ecommerce is both the present and the future. Catalan companies need clear international growth strategies, and strong logistics partners to make them happen. That’s where SkyNet comes in, offering multi-level support.

TB: A good idea you’ve had.

EH:Developing AI for integrating logistics systems. Because yes, Web Services models will eventually become obsolete.

TB: What’s been your biggest challenge?

EH: Recently, Brexit and the war in Russia completely shifted the logistics flow across Europe. Now we’re facing Trump’s tariff war, which will once again shake up the ecommerce sector. In fact, we’re already working on several projects to help European companies establish stock in the U.S.

TB: The best advice you’ve received?

EH: When you’re stuck on a project, change your perspective, that’s usually where the solution lies. These days, managing projects is the key to success.

TB: A role model?

EH: Juan Pablo Lázaro, CEO of Sending (formerly ASM). His consistency, hard work, and focus on his business project are truly admirable. He’s a major figure in the logistics world.

TB: A technology that will shape the future.

EH: Definitely AI. We can’t yet grasp the full scope of its impact, but it’s a game-changing technology across all sectors.

TB: Remote or in-person work?

EH: A mix. For efficiency and team wellbeing, we need the social interaction of working in person. But we also need to balance our lives and carve out moments of focus that we find more easily in our own spaces.

TB: A startup or company.

EH: There are many, and since many of them are my clients, I’d rather not name just one. But I want to highlight Barcelona-based startups as a group, because I truly believe the current ecosystem here is one of the best in Europe and it’s already paying off.

TB: How do you unwind?

EH: I travel. It opens my mind and gives me great peace of mind.

TB: A book you recommend?

EH: “Blue Ocean Strategy” by Renée Mauborgne and Kim W. Chan.

TB: A series, movie, or song that reflects where you are right now?

EH: A song: “I Will Survive”. It always lifts my mood when I listen to it.

TB: A recipe or a restaurant?

EH: Recipe: European lobster rice. Restaurant, a new one in an industrial estate in Barcelona, Gran Via Sud. It’s called “La Mossa” hands down one of the best daily menus I’ve seen, and very affordable.

TB: A place in the world?

EH: Istanbul, the perfect mix of cultures and history.

TB: Where would you invest 100k?

EH: I’ll admit I’m biased… but ecommerce logistics is one of the most investment-attractive sectors right now.

TB: If you weren’t an entrepreneur…

EH: I’d still be an entrepreneur, I just wouldn’t realize it.

TB: What does Tech Barcelona mean to you?

EH: It’s a great connector of synergies and a powerful driver of an incredible ecosystem in Barcelona for tech and tech-related companies.