After more than five years in quality control and management for pharmaceutical and healthcare product companies, Gisela Ramoneda (Balaguer, 1994) broke the mold, shifted her career, and founded a mobile app. TimeFor is the social network for services, a platform where you can find everything from cleaning and repairs to pet care and freelancers with ‘superpowers’.

TB: What is the purpose of your project?

GR: Our main goal is for TimeFor to impact society and transform the way we access services, promoting the collaborative and community economy. It’s a hybrid concept: through a service marketplace in the form of a subscription-based social network, we aim to build the future of service social networks by efficiently connecting ‘Givers’ (those offering services) and ‘Receivers’ (those receiving services) to transform the everyday experience.

TB: Where is it currently, and where do you see it in two years?

GR: In October 2024, we launched our MVP in the Spanish market and started gathering the first user metrics, identifying high-demand services and areas of improvement in the app. Currently, we’re expanding the team to improve the user experience and start marketing campaigns, aiming to attract thousands of users and raise our second round of investment, already underway and partially committed by ENISA. In two years, we see ourselves with a team of 6-8 people, in an office, consolidating TimeFor as the leading platform in Spain and preparing for internationalization from the third year. Our goal is to grow sustainably, constantly innovating and strengthening our community.

TB: What’s a good idea you’ve had?

GR: Creating TimeFor. I saw the potential in the service sector, both for individuals and businesses, but also the difficulties of creating an app that would change society’s culture. We were told many “no’s!”, but after raising €170,000 without having launched an MVP, I knew anything was possible. Now, seeing that we’ve solved three major problems in cities—the lack of time, money, and community—in one app, it’s priceless. That’s why now we need to make TimeFor known, so everyone can discover how easy it is to use.

TB: What’s the biggest challenge you’ve faced?

GR: The biggest challenge was leaving my professional career to fully dedicate myself and sacrifice everything for creating a tech startup, with its growth dependent on funding rounds, knowing we might not achieve everything we want. I never imagined finding myself in a paradox where, on the one hand, I give up stability, and on the other, I pursue something uncertain, but with the conviction that it’s the only way to create something truly transformative.

TB: What’s the best advice you’ve received?

GR: Never stop believing in yourself.

TB: A role model.

GR: Óscar Pierre is an inspiring role model for me. After listening to him at 4YFN in 2024 and following him on several podcasts, I was impressed by his ability to grow Glovo with great engagement and passion for transforming the market. His perseverance in raising capital rounds and achieving solid growth is a lesson in consistency. I also admire Yaiza Canosa for her success with GOI, her strategic approach, and her team management towards a clear goal.

TB: A technology that will shape the future.

GR: AI and matchmaking algorithms are revolutionizing the connection between people and services. They analyze data to offer personalized recommendations in areas like dating, employment, and products. This improves efficiency and the digital experience, adapted to each user.

TB: In-person or remote?

GR: Hybrid.

TB: A startup or company.

GR: Freshly Cosmetics.

TB: What helps you disconnect?

GR: Padel, sports, family, and friends.

TB: A book to recommend.

GR: ‘Atomic Habits’ by James Clear.

TB: A series, movie, or song that defines your current life stage.

GR: ‘The Social Network’ or ‘Spotify: The Playlist’—both stories reflect the power of innovation, perseverance, and the entrepreneur’s vision to transform an idea into a global business.

TB: A recipe, a restaurant.

GR: My favorite recipe is a good pasta carbonara, a classic that never goes out of style. As for restaurants, I really enjoy discovering new Japanese and fusion places in Barcelona, always on the lookout for unique and exotic flavors.

TB: A place in the world.

GR: I would like to visit Japan because I believe the cultural shock must be incredible.

TB: Where would you invest 100k?

GR: In TimeFor, without a doubt!

TB: If you weren’t an entrepreneur…

GR: I’d probably be exploring new opportunities and businesses that could positively change society’s culture.

TB: What is Tech Barcelona to you?

GR: A network of entrepreneurs and people from the startup ecosystem where we can share experiences and build community.