Noticias
Applause joins Tech Barcelona as a Corporate Partner, Promoting Digital Excellence in Barcelona and Beyond
Barcelona, October 3, 2023. – Applause, a world leader in testing and digital quality, has joined forces with Tech Barcelona, the independent and non-profit association –with more than 1,300 members– dedicated to establishing Barcelona as a leading technological and digital hub. This corporate partnership marks a significant step towards promoting digital excellence, fostering innovation and driving the growth of the tech sector in the region.
Applause, headquartered in the Boston area, helps leading companies like Google, Microsoft and Spotify to test their software globally with the world’s largest community of digital experts. Its real-world testing approach enables businesses to understand and enhance their digital experiences through authentic feedback from real users on real devices, empowering them to make informed decisions and release with confidence
Giorgio Miano, Director of Southern Europe at Applause, said: “As Applause grows in Europe and in Spain, we made the obvious choice to partner with Tech Barcelona to become more integrated with its vibrant community of innovative companies. Applause is confident that our expertise in digital quality will bring new value to an ecosystem that places so much emphasis on delivering the best possible digital experiences.”
Miquel Martí, CEO of Tech Barcelona, is excited to see Applause deepen its relationship with Barcelona’s tech and digital ecosystem, stating, “Together, we aim to create the perfect environment where businesses can thrive through digital excellence by testing their technologies. With this partnership, the vast network of local and global startups and corporations represented by Tech Barcelona will be able to leverage Applause’s solutions, contributing to the growth of the ecosystem”.
Created ten years ago, Tech Barcelona now represents more than 1,300 companies and has more than 80 partner organizations, and leaders in their different sectors, working with the most innovative technologies.