• The innovation consultancy becomes a Global Partner of the association to drive initiatives that promote the development of the technology and digital ecosystem.

Barcelona, March 14 2025. – RocaSalvatella, an innovation and digital business consultancy, has strengthened its partnership with Tech Barcelona by becoming a Global Partner of the association. A longtime ally of the organization, the consultancy is expanding its collaboration to coordinate strategic projects that drive the growth of the digital and technological ecosystem.

This alliance allows RocaSalvatella to take on a prominent role in boosting the business landscape through specific initiatives promoted by Tech Barcelona. As part of this, the consultancy has already taken on the coordination of the “Future of Mobility” working group, a project focused on addressing current challenges and exploring new technological solutions in collaboration with startups and key players in the sector, such as Seat Code and Freenow, among others.

According to Josep Salvatella, President of RocaSalvatella, “Our goal is to help the business community in our country make the most of the potential of the digital economy, and that’s why we’re committed to generating positive synergies with key players in the digital and entrepreneurial ecosystem, like Tech Barcelona.”

Regarding the expansion of the alliance, Salvatella comments, “We are broadening the scope of collaboration to launch a project related to the future of mobility, determine the next steps to strengthen the ecosystem, and address the impact that artificial intelligence already has and will continue to have on the daily operations of businesses and startups.”

For his part, Miquel Martí, CEO of Tech Barcelona, highlights: “RocaSalvatella’s commitment to the entrepreneurial ecosystem has positioned it as a leader in promoting innovation in Barcelona. Its experience will help us coordinate and align the efforts of corporations, startups, and institutions to further boost the growth of the ecosystem.”