• The company, a world leader in reusable packaging solutions for fresh food, opens a center in Barcelona that will use IoT and AI to improve transparency and traceability throughout the supply chain.

• IFCO also joins as Global Partner of the association, positioning itself at the epicenter of the technological and digital ecosystem of Barcelona.

Barcelona, November 18, 2024. – IFCO, a world leader in reusable packaging solutions for fresh food, has opened a global digital hub at Tech Barcelona’s Pier01. This new hub in Barcelona will strengthen IFCO’s ability to provide real-time tracking and data-driven analytics to its customers around the world, promoting transparency, efficiency and sustainability throughout the supply chain.

Specifically, the hub starts operations with a team of 25 employees and the forecast to grow to 50 employees in the next year. This team of technology profiles will be responsible for integrating advanced tools, such as Artificial Intelligence (AI) or the Internet of Things (IoT), into its reusable transport containers (RPCs) to provide location and status updates, allowing customers to optimize container usage, reduce environmental impact and streamline logistics.

“Opening our new hub in Barcelona is a strategic investment that underscores IFCO’s commitment to delivering exceptional value to our customers. By partnering with Tech Barcelona, we’re tapping into one of Europe’s leading tech innovation hubs, empowering us to further our mission of sustainable solutions on a global scale,” said Mike Pooley, IFCO CEO.

“Our new digital hub marks a pivotal advancement in our digital journey, enhancing our technological capabilities to drive meaningful improvements in our services. Building this expertise in-house enables us to innovate continuously, while Tech Barcelona’s dynamic ecosystem aligns perfectly with our vision of a tech-driven future for sustainable supply chain solutions,” explained Dr. Sebastian Grams, IFCO CDO.

For Miquel Martí, CEO of Tech Barcelona, “the incorporation of IFCO as a Global Partner of the association and the establishment of its new digital hub at Pier01 will boost the growth of Barcelona as a benchmark in technology applied to the circular economy. Tech Barcelona will continue to be a gateway for international companies seeking to generate global impact from the city”.