Barcelona, October 19, 2023. – WindowSight, the Barcelona-based visual art and photography streaming platform, has become a Corporate Partner of Tech Barcelona, the leading association that supports the city’s technological and digital ecosystem. This collaboration introduces dynamic visual elements into Tech Barcelona’s workspaces, providing a productivity boost and reinforcing the symbiotic relationship between art and technological innovation.

The WindowSight customizable platform will enable people working in Tech Barcelona’s Pier01, Pier03 and Pier07 to get inspired by more than 12,000 visual artworks, which will be displayed daily at the workplace screens. In a place where people spend around 8 hours a day, it has been shown to be essential to provide an alternative source of visual breaks and new stimuli, in order to prevent boredom and disengagement, and more importantly, to alleviate stress levels and eventually boost the overall productivity and effectiveness.

“We managed to take this collaboration one step further than just a partnership, by promoting not only what the hub itself supports –digital and technological innovation– but also what Barcelona stands for as one of the most cultural cities in the world for centuries. In addition, we noticed a huge opportunity to enrich Tech Barcelona’s spacious and modern buildings with dynamic visuals that boosts the hub’s identity and its team’s potential”, states Pol Rosset, CEO and Co-Founder of WindowSight.

Miquel Martí, CEO of Tech Barcelona, remarks, “Barcelona is a leading city in terms of entrepreneurship, technology and culture: the challenge now is to make them work together. What better place to achieve this harmony than within the spaces of Tech Barcelona, where entrepreneurs and visitors can tap into the multitude of benefits that art brings to the workspace”.