Aitor Mier Pons (Maó, 1988)

CEO and founder of Omashu, a start-up created in 2020 and dedicated to consultancy, programming and development of IT solutions for the world of traditional and e-sports.

Graduated in Computer Engineering and Mathematics and MBA, Aitor Mier has worked with blockchain technology at Caelum Labs and Airplane Solutions. “I am so interested in technology that I can’t stop learning. I also go running and cycling to make important decisions”.

TB: Why your project?

AM: We predict the value of eSports athletes, both professional and amateur, through blockchain technology and machine learning, to accredit their correct transfer. In addition, we offer tools for talent discovery and sponsorship recruitment, all of which can be scaled to traditional sport.

TB: A good idea you have had.

AM: Starting to study blockchain in 2016, when it was a totally immature technology. It was a risky bet!

TB: A bad professional experience.

AM: We’ve all had one or two, so we should make the most of them. Now I know what I want and what I don’t want in the company.

TB: The best advice you’ve ever been given.

AM: You know best when to stop, when to go on and when to pivot. Follow your instinct and if you need help, ask for it.

TB: An inspiration.

AM: The strength with which my mother still gets up at six in the morning. If she can do it, so can I.

TB: What are your concerns?

AM: The environment, especially recycling. I still can’t accept the fact that there are landfills where mountains of tons of rubbish accumulate each day.

TB: A startup.

AM: Exheus. They do RNA tests, for different purposes, to analyse the activation of 22,000 genes in the human body. I love analysis backed by numbers..

TB: A book to recommend.

AM: At the age of 12 I got my school to include “The Hobbit” by J.R.R. Tolkien in the compulsory reading programme. Now I would recommend including “Rich Dad, Poor Dad” by Robert Kiyosaki and Sharon Lechter: we lack financial education. Also, one of my favourite books is “Watership Down” by Richard Adams.

TB: A series, film or song that defines your moment in life.

AM: “Moneyball”. In 2001, the Oakland baseball team signed players by analysing their metrics. No doubt this story would also serve as an inspiration.

TB: A recipe, a meal, a restaurant.

AM: I can’t get enough of pizza.

TB: A city, a journey.

AM: The Norwegian fjords, by caravan and bicycle.

TB: ¿Where would you invest 100k?

AM: In a data analysis company. Mathematics do not lie.

TB: What about one million euros?

AM: I would diversify between data analytics and eco-sustainability.

TB: If you weren’t in a digital project…

AM: I would work with wood.

TB: What is Tech Barcelona for you?

AM: For those of us who are just starting out, it is a gateway to Barcelona’s entrepreneurial ecosystem, a hub of opportunities and synergies.

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