The multinational is focused on innovation and sustainability and brings its experience in industry 4.0 and consumer knowledge

The home appliance brand Beko, the second largest brand in Europe in the household appliance products sector, has joined Barcelona Tech City as a Corporate Partner, with the aim of approaching the digital and technological ecosystem and sharing knowledge on issues related to innovation.

The home appliance manufacturer focuses its innovation processes on creating products to enjoy a more comfortable and healthy life, through its commitment to digitalization solutions in industrial processes, and the search for solutions focused on the sustainability of the planet. With this, Beko has become the fastest growing brand in the European market. Barcelona Tech City is the backbone of the most important innovation, digital and technological ecosystem in southern Europe. The agreement strengthens its international partner base, and will provide access to first-hand knowledge of the technology applied to the industry and how consumer goods manufacturers are adapting to sustainable development objectives.

Commitment to green innovation

“This collaboration with Barcelona Tech City will help us continue to discover ways to remain pioneers in both innovation and sustainability,” says Hasan Ali Yardimci, new CEO of Beko Iberia. “The collaborative and technological environment that Barcelona Tech City provides us with will represent an area of growth to maintain our commitment to innovation within our sector.”

Miquel Martí, CEO of Barcelona Tech City, explained that “the incorporation of Beko as Corporate Partner reinforces our technological positioning and the attractiveness of the association for multinational companies. On the other hand, it is a great opportunity for the entire ecosystem to learn from an industrial organization with a great growth in recent years.”