Gunnebo: “The launch of this site is a crucial step in our marketing strategy”.

There is life for eCommerce beyond B2C. Gunnebo, the Swedish security services, software and products company, is aware of this and has entrusted ZeroGrey with the creation and launch of the B2B eCommerce site for its EveryDaySafe line, which specialises in compact safes that integrate perfectly into any kitchen.

“We needed a site that would act as a ‘one-stop shop’ for EveryDaySafe, allowing our retailers to place and manage their orders from anywhere, anytime, as well as provide access to marketing materials and support,” explained Allan Parsson, vice president of innovation at Gunnebo. EveryDaySafe is currently in an exciting phase of expansion and the launch of this site is a crucial step in our go-to-market strategy, where we need to establish a seamless process for both our resellers and ourselves.”

“Gunnebo’s requirement was to have a B2B online shop – dedicated to individual shop owners and large-scale manufacturers and distribution partners – that had the same standards as a B2C eCommerce. We did this, together with Gunnebo’s graphics team, by developing the entire front-end of the site,” said Simone De Ruosi, CEO of ZeroGrey.

The operation of the site is simple and intuitive: by accessing www.everydaysafe.com anyone can obtain general information about the product or start the procedure to become a reseller. If they are already an authorised reseller, they can access the “Shop” section and have a series of useful tools to make their business work at its best: a database of images to choose from, print-ready brochures, a dedicated app for resellers and all the information about the company and the applicable discounts.

A fully-fledged B2B eCommerce that still has a long way to go: “After this debut in the online market, we are ready to open up to new countries, first of all to Great Britain, always with the support of ZeroGrey,” says Parsson.

“With Go Global Ecommerce, we hope to manage all the opportunities and solve the critical issues involved in an internationalisation process, turning them into strengths of Gunnebo’s online shop,” concludes De Ruosi.