Not all innovation is technological. Although digital transformation has reached the tourism industry and specially the leisure brach. Understanding that technology is not an end, but a means, and that leisure is an individual experience, often shared on- and offline. This shift in habits has opened up an interesting field of work in technology and innovation, giving rise to solutions, that can be used to identify mobile phones and, thus, their owners with a certain ease. The next step is to use mobile apps to contact users at given points, thereby generating an interaction with a place, hotel, leisure area, city, museum, etc.
- Eva Rosell Solano, Director of Strategic Projects at Tech Barcelona.
- Oscar Morera Manero, Business Development Manager at Atrápalo.
- Fabián González Checa, Travel Enthusiast & Founder at Forward Travel.
- Carlos Cano from Azora Latroupe.
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Managing Disruptive Travel & the Leisure Generation