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The Customer Identity and Access Management (CIAM) industry is undergoing fundamental changes as identity management shifts from big data to structured customer identity data. Relationships and interactions between customers and brands is undergoing deep transformation as online and offline boundaries disappear. Organizations need to deliver seamless, personalized customer engagement across multiple channels, and accomplishing this depends on capturing, managing, securing and using customer identity data.
ReachFive’s Customer Identity and Access Management (CIAM) solutions help you create a unique user experience, across an integrated, unified platform. Our solutions help you acquire and recognise customers, collect accurate first-party data, build unified customer profiles and facilitate personalised marketing through integrations, driving revenue and loyalty.
Moreover, ReachFive has launched its new consent management platform : Smart Consent that helps and eases Brand life and manages omnichannel authentification across multiple brands and has an end -user overview.